Two gold MENA Stevie Awards for a mobile app developed by Omantel and TUATARA
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Two gold MENA Stevie Awards for a mobile app developed by Omantel and TUATARA

Our partner Omantel, Oman’s first and leading integrated telecommunications services provider, was named the winner of two Gold Stevie Awards in the Innovative Use of Technology in Customer Service and Innovation in Business Utility App categories in the third annual the Middle East & North Africa Stevie Awards. Both awards were granted for the mobile app, reinvented by Omantel and TUATARA.


More than 700 nominations from organizations across the Middle East and North Africa were considered. Omantel scored gold awards in two categories, both for Omantel’s innovative and groundbreaking mobile app, combining the best practices in online customer service, fully online onboarding process, exceptional customer experience, artificial intelligence digital assistant (Noor) and the chat system working around the clock. The awarded app was co-developed in a strategic partnership by TUATARA and OMANTEL’s digital team.

The idea

The idea of providing the mobile app with a simplified online onboarding process emerged shortly before the launch of eSIM in Oman. Omantel was the first telecommunications provider in Oman to offer its customers the option to order and activate an eSIM online. However, the main trigger for developing a unique online onboarding process was the need to replace the physical verification of new subscribers with something as secure but faster and easier.

The comprehensive digital experience has become an integral part of the customer’s satisfaction and retention. Thanks to the new features of Omantel App, customers can efficiently meet most of their needs online from their smartphone or tablets throughout the customer journey. Ammar Al Lawati

Moreover, Omantel customers can use the app and learn about the new offers and packages. In addition, it provides a simple and convenient feature of online purchase of Omantel partners’ products such as Apple iTunes, Sony PlayStation, and Microsoft, in addition to 10 other available products, with a plan to add more. It should be noted that the app contains approximately 20 value services added in the entertainment section, which can be directly activated through the app.

We are thrilled that our joint solution with Omantel has gained international recognition. The new mobile application can be a role model of providing the enchanting customer experience in the Sultanate and the entire GCC region. We can’t wait to provide Omantel’s customers with ever more future-proof solutions that are simply making their lives easier and more comfortable. Krzysztof Goworek

About MENA Stevie Awards

The Middle East & North Africa Stevie Awards are the only business awards program to recognize innovation in the workplace in 17 nations in the Middle East and North Africa. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 20 years.

Two gold MENA Stevie Awards for a mobile app developed by Omantel and TUATARA

The awards were presented to winners during a gala event at the Waldorf-Astoria Hotel in Ras Al Khaimah, United Arab Emirates. Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 100 executives worldwide acting as judges on six juries.

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