On 8–9 May 2025, the 7th edition of e-Leasing Day took place – the largest industry event organised by the Polish Leasing Association. As a strategic partner of the event, we were honoured to actively participate in this inspiring dialogue on digitisation, automation, and the use of artificial intelligence in leasing services.
The Leasing Industry with Courage, Technology, and Openness to Change
This year’s edition stood out not only because it was the first to span two days, but also due to its record-breaking attendance – over 330 participants from the leasing sector, innovation, technology, and business met to discuss and reflect on how the future of the industry should look amid accelerated transformation.
During the conference, the “Leasing 2040″ report was presented, summarizing a several-month-long futures thinking process that involved leaders from leasing companies, experts, students, and representatives from the innovation sector. The goal was to identify possible directions for the development of the sector over the coming decades. Three strategic horizons of change were highlighted:
the growing importance of ecology and green assets,
data-driven hyper-personalization,
and the development of flexible services in the Everything-as-a-Service (XaaS) model.
This vision perfectly aligns with our approach to transformation – understood not as a revolution, but as a process based on data, technology, and a deep understanding of evolving customer needs. We are pleased that, through our active participation in e-Leasing Day 7.0, we could contribute our technological perspective to this discussion.
Through our collaboration and conversations with clients from the leasing sector, we are glad to observe a shift in the approach to implementing new technologies. Digitisation is no longer seen as the future of the industry – it is its present.
The Future of the Digital Revolution in Leasing
On the first day of the event, Krzysztof Goworek, CEO of TUATARA, took part in the discussion panel “eLeasing: How to Accelerate the Digital Revolution in the Industry.” Alongside sector representatives and other companies – Andrzej Krzemiński (President of the Management Board, PEKAO LEASING Sp. z o.o.), Lech Stabiszewski (Acting President of the Board, Nest Leasing S.A.), Dino Metaxas (CDMO, L’Oréal), and Waldemar Stelmach (Delivery Director, Ailleron) – he discussed key challenges and opportunities in leasing digitisation. The panellists approached the topic from strategic, technological, and end-user perspectives.
Krzysztof stressed the importance of a broader perspective on industry development – one that reaches beyond an internal view of leasing. He highlighted the value of drawing inspiration from more technologically advanced sectors such as banking:
You can’t create the future while staying in your own bubble. Leasing can and should learn from other industries – especially where digital transformation has already succeeded. Banking is a natural source of inspiration: it went through a similar journey, facing many analogous challenges. By using its experience, we can design processes that are more effective, efficient, and contribute to business value – rather than just digitising for the sake of it. Krzysztof Goworek CEO at TUATARA
This message perfectly echoed the conference’s central theme – openness to change and transferring proven models from other sectors of the economy. The digital revolution doesn’t have to mean a leap into the unknown – it can be an evolution built on the smart use of existing resources, solutions, and data. At TUATARA, we embrace exactly this philosophy in our transformation projects.
Digitisation and Agility in Leasing
Marcin Majka, Product Owner of Fintin at TUATARA, presented an inspiring vision for the future of the leasing industry. In his talk titled “Three Pillars of Agility in a Leasing Company. Check if Your Area is Ready for Leasing 2040,” he posed critical questions about how organisations can prepare for future challenges. According to Marcin, agility is not just a technological approach – it is a philosophy that must permeate the entire organisation, from strategy to operations. He identified three pillars that should underpin every leasing company: understanding long-term organisational goals, fully grasping the needs of various business domains, and selecting appropriate technologies that enable flexible adaptation to a changing environment.
Marcin also addressed the concept of so-called “invisible infrastructure” – system elements not visible to users but vital to company operations, such as Excel in many financial organisations. He emphasised that agility begins with well-functioning, flexible internal processes – not just polished front-end applications. He also underscored the importance of deeply understanding business logic, which is essential for creating systems resilient to change. The transformation towards agility requires a thoughtful decomposition of systems capable of responding to shifting regulations, market dynamics, and customer expectations, while remaining flexible and reconfigurable.
Transformation in Practice: How Alior Leasing Implements Agility and Modularity
In the second part of the panel, Piotr Kwiatek, Managing Director of the IT Division at Alior Leasing, joined the discussion to share his organisation’s transformation journey. Piotr confirmed that a key element of Alior Leasing’s strategy is implementing modular architecture and low-code technology. This model empowers business teams to take ownership of changes without involving IT in every iteration. Piotr noted that this strategy not only conserves resources but also accelerates change and gives more control to the business side.
He further emphasised that although the cloud has become standard, the real value lies in hybrid architecture, which enables the flexible integration of on-premise and cloud environments. This flexibility offers organisations greater control, especially within a regulatory context, and better adaptation to evolving market needs. The discussion between Marcin and Piotr showcased a practical approach to agility in leasing, demonstrating that theoretical concepts can be applied in real-world business settings to manage change more effectively.
Digital Vendor Day and Sales Digitisation: TUATARA’s Solution Showcase
On the second day of the event, during Digital Vendor Day, we presented our technological solutions that support digitisation and automation in the leasing industry. Marcin Majka delivered a presentation titled “Comprehensive Handling of the Sales and After-Sales Process – Digitisation, Automation and Gen AI in Fintin.” The goal was to demonstrate how modern technologies can revolutionise the entire lifecycle of the leasing process – from initial customer contact through contract negotiations to post-sales service.
Marcin highlighted that digitisation in leasing not only significantly speeds up service delivery but also improves customer experience, particularly through the growing role of artificial intelligence and process automation.
Fintin – The Key to Automating and Digitising Leasing Processes
“Fintin is not an overlay on an existing solution, but a comprehensive system built specifically for the financial industry,” explained Marcin Majka. Fintin supports a range of leasing processes – from generating financial offers in under a second to advanced tools for sales, marketing, customer service, and post-sales operations. With modules like the Virtual Showroom, Advisor Panel, and Task Manager, the platform enables full automation and optimisation of processes, improving efficiency and reducing errors.
Platform Development: Gen AI for Leasing
Fintin continues to evolve. One of its latest enhancements is the integration of artificial intelligence tools. In 2025, we plan to roll out a new module that allows employees to use familiar tools like Microsoft Word integrated with system data to automatically generate documents and responses. This will enable staff to work more efficiently within familiar environments while leveraging internal data.
Innovations Shaping the Future of Leasing
As a strategic partner of e-Leasing Day, we were proud not only to showcase our solutions but also to co-create the conversation around the future of leasing – one shaped by technology, data, and a renewed understanding of customer value. The digital transformation we advocate is not a slogan – it is a set of tangible actions, tools, and expertise already reshaping the way the industry operates.
