Actionbot at EY Demo Day 2023: the significance of context and its effective utilization in marketing and sales
Actionbot was presented as a context assistant that goes beyond traditional virtual assistants. It observes customer actions in digital channels, analyzes user behavior, and proactively offers assistance based on context. Tomek emphasized that Actionbot understands and reacts to real user behavior, making it a revolutionary solution for creating captivating customer experiences.
Twenty years ago, Bill Gates said: “Content is king.” In a world where the cost of producing content is close to zero, the era of a new king begins. Context and its effective utilization in communication are the future of marketing and sales. Tomasz Kostrząb
Chief Technology Officer, TUATARA
Several successful implementations of Actionbot were highlighted. In Generali Poland, almost 98% of conversations occur without the involvement of a consultant, saving 120 hours of work per month. For the University of Silesia, Actionbot automates formalities and can even issue certificates. Tomasz has shown the importance of context in effective communication and showcased the benefits of utilizing context data, such as historical purchases, to recommend complementary products.
ChatGPT + Actionbot – a revolution in AI chatbots
A specific implementation example was demonstrated with ARI, a fashion assistant created for LANCERTO. ARI can identify the product a customer is looking for, recommend matching products, and facilitate the entire transaction process.
The best was saved for the last part of the presentation. A demo of Actionbot’s integration with ChatGPT was showcased. Thanks to this combination, the chatbot can now act as a versatile advisor with domain knowledge based on LANCERTO’s blog or selected websites. Also, ChatGPT allows ARI to become even more natural and helpful for the customer by becoming much more human-like.
